Thought Induced Attitude Depolarization

Authors

Bruce E. Pfeiffer, University of New HampshireFollow
Helene Deval, Dalhousie University
David H. Silvera, University of Texas
Maria L. Cronley, Miami University
Frank R. Kardes, University of Cincinnati

Department

Marketing

Publication Date

1-1-2015

Journal Title

Proceedings of the Society for Consumer Psychology

Publisher

Society for Consumer Psychology

Document Type

Conference Proceeding

Recommended Citation

Pfeiffer, Bruce E., Hélène Deval, David H. Silvera, Frank R Kardes, and Maria L. Cronley (2015), “Thought Induced Attitude Depolarization,” Proceedings of the Society for Consumer Psychology, eds. Andrea Morales and Patti Williams, Phoenix, AZ.