Book Review: I Was A NASCAR Redneck: Recollections of the Transformation of a Yankee Farm Boy to a Southern Redneck in the Golden Era of NASCAR and Beyond., Quinn Beekwilder, Daniel Dean
Journal of Motorsport Culture & History

Book Review- Racing with Rich Energy: How a Rogue Sponsor Took Formula One for a Ride., James Miller
Journal of Motorsport Culture & History

The Crusading Days of Jackie Stewart: Evaluating the Development of Safety in Motor Racing During the 1960s., Alex Twitchen
Journal of Motorsport Culture & History

The Search for Value for New England Skiers, Colin J. Liebert
Honors Theses and Capstones

Consumer's Perceptions of Sustainable Products Through Social Media, Alessandra M. Cutone
Honors Theses and Capstones

Examining the Brand Image of Paul College, Rebecca E. Milbury
Honors Theses and Capstones

Finding the Formula: The convoluted chronicle of the creation of the 1938 Formule Internationale, Richard Armstrong
Journal of Motorsport Culture & History

Understanding Secret Consumer Purchases and Their Effects on Brands, Jenna M. Peterson
Honors Theses and Capstones

Ethical Use of Beauty in Advertising, Koca Chan
Honors Theses and Capstones

Securities Regulation and Social Media, Seth C. Oranburg
Law Faculty Scholarship

Listening in: Investigating Social Media Activity in the Streaming Service Industry, Kara M. MacDonald
Honors Theses and Capstones

CSR Communication Strategies: How to Steer Away from Consumer Skepticism, Margaret M. Dauphinais
Honors Theses and Capstones

College Football 150-year Anniversary (CFB150): Branding a sesquicentennial within sport, Carlton F. Robie
Honors Theses and Capstones

The Effect of University Sales Education on the First After-College Sales Job, Ilya Feldman
Honors Theses and Capstones

Analyzing the Social Media Presence of Nike, Adidas, and New Balance Using Social Listening, Sean P. Fontaine
Honors Theses and Capstones

Brands Take A Stand for Good: The Effect of Brand Activism on Social Media Engagement, Alexis A. Gray
Undergraduate Research Conference (URC) Student Presentations

The Good, The Bad, and The Ugly about GMO, Wenbin Liu
Undergraduate Research Conference (URC) Student Presentations

Challenges International Students and their Perceive Values at University of New Hampshire, Win Phyu Phyu Aung
Honors Theses and Capstones

Brands Take a Stand for Good: The Effect of Brand Activism on Social Media Engagement, Alexis A. Gray
Honors Theses and Capstones

The Facts Behind GMO Food, Wenbin Liu
Honors Theses and Capstones

Enthusiasm for Fair Trade: Why the U.K. Outshines the U.S., Victoria Smith Lorvig
Undergraduate Research Conference (URC) Student Presentations

Brand & Celebrity Associations: An Investigation into Brand & Celebrity Trait Congruence and the Potential for Trait Transference, Pamela S. Merriman
Honors Theses and Capstones

Sports Celebrity Influence on the Behavioral Intentions of Generation Z, Kayla M. Farren
Honors Theses and Capstones

Why Do Makers Make? Examining Designer Motivations on Thingiverse.com, Courtney H. Shaw
Honors Theses and Capstones

Do hotel guests act according to their intentions as it relates to sustainability in a hotel setting?, Heather A. Price
Honors Theses and Capstones

Making a Difference: the Impact of Corporate Ethical Behavior on Consumers in the Beauty Industry, Paige M. Gould
Honors Theses and Capstones

Study of Selection Behavior of Wine for Different Markets, Sarah C. Tobias
Honors Theses and Capstones

Contextual Healing: What to Do About Scandalous Trademarks and Lanham Act 2(a), Megan M. Carpenter
Law Faculty Scholarship

Branding a Business School: Beyond the New Building, Sarah R. Tubbs
Undergraduate Research Conference (URC) Student Presentations

Effectiveness, Efficiency, and Ethics of Marketing Analytics, Julia Hopkins
Honors Theses and Capstones

The Impact of Motivational Factors on Daily Fantasy Sports Participation, Brendan Phelan, Matthew O'Hern
Honors Theses and Capstones

The Influence of Movie Reviews on Consumers, Jacob R. Pentheny
Honors Theses and Capstones

Student Health Benefits Plan Market Research and Analysis, Zachary William Doucette
Honors Theses and Capstones

Smart Phone Purchasing Habits among the University of New Hampshire Students, Alexa LoMonaco
Honors Theses and Capstones

Dia-BEAT-it: An online game for children and teenagers with type 1 diabetes, Emily M. Stone
Honors Theses and Capstones

Goodwill U: School Name Change & Trademark Law, Alexandra J. Roberts
Law Faculty Scholarship

Reactions of Generation Y to Luxury Hotel Twitter Promotions, Katherine M. Woods
Honors Theses and Capstones

Caffeine Consumption Habits and Perceptions among University of New Hampshire Students, Nicole L. Olsen
Honors Theses and Capstones

Emotion and memory in nostalgia sport tourism: Examining the attraction to postmodern ballparks through an interdisciplinary lens, Kiernan O. Gordon
Kinesiology

Higher Education Marketing to the Hispanic Student Population, Kimberly Greenwood
Honors Theses and Capstones

Counterfeits, Copying and Class, Ann Bartow
Law Faculty Scholarship

Calling Bulls**t on the Lanham Act: The 2(a) Bar for Immoral, Scandalous, and Disparaging Marks, Megan M. Carpenter, Kathryn T. Murphy
Law Faculty Scholarship

New-School Trademark Dilution: Famous among the Juvenile Consuming Public, Alexandra J. Roberts
Law Faculty Scholarship

The True Colors of Trademark Law: Green-lighting a Red Tide of Anti Competition Blues, Ann Bartow
Law Faculty Scholarship