Date of Award

Spring 2000

Project Type


Program or Major


Degree Name

Doctor of Philosophy

First Advisor

John Halstead


New Hampshire's White Mountain National Forest is well known for its mountain scenery as well as its many recreational opportunities. Upcoming changes in the electric utility industry may work to change the average level of visibility in the White Mountain National Forest. While the contingent valuation method has been extensively used to value public goods (in instances such as the case above), some view the procedure with skepticism. As a result, alternative methods such as conjoint analysis have been receiving more attention. This dissertation presents the results of a face-to-face survey that attempted to directly compare conjoint analysis and contingent valuation techniques using the White Mountain National Forest as a case study area.