In this perspectives brief, authors Ilona Drew, Fiona Wilson, Bill Maddocks discuss a case study that was examined as part of the Social Sector Franchise Initiative (SSFI), a project of the Center for Social Innovation and Enterprise at the University of New Hampshire. This case study describes Jibu, a social sector franchise seeking to simultaneously provide lasting access to affordable clean drinking water and to contribute to economic development through a network of locally-owned franchise businesses in East Africa and beyond. First-time social entrepreneurs are equipped with Jibu’s water purification and other equipment, branding, training, and the capital required to launch franchise locations selling drinking water at prices lower than the charcoal it would cost to boil it.

Publication Date

Winter 12-21-2017


Carsey Perspectives No. 9


Durham, N.H. : Carsey School of Public Policy, University of New Hampshire

Document Type



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