Abstract
The Bid Book is the essential guide to understanding the dynamics between events and hosts and provides strategic advice for achieving commercial success from event organisation to delivery.
Providing analysis on 3,300 events across 47 sports properties, The Bid Book produced in association with The Sports Consultancy, is the most comprehensive study of its kind.
Publication Date
4-2013
Publisher
SportBusiness Group
Document Type
Book
Recommended Citation
Walmsley, David, "The Bid Book : Matching Sports Events and Hosts" (2013). Reference. 9.
https://scholars.unh.edu/reference/9
Rights
Copyright SportBusiness Group 2014
COinS