Title

Empowering bystanders to prevent campus violence against women: A preliminary evaluation of a poster campaign

Abstract

Researchers at a midsized public northeastern university evaluated the efficacy of a poster campaign to determine if students increase their knowledge of prosocial bystander behaviors and willingness to intervene in instances of sexual violence after viewing a series of campaign posters where student actors model appropriate bystander behaviors. During the last week of the campaign, undergraduates were invited to participate in a Web survey. The results of this preliminary evaluation indicate promising variation in the awareness of students who reported seeing the campaign compared to those who did not.

Publication Date

1-2009

Journal Title

Violence Against Women

Publisher

Sage Publications

Digital Object Identifier (DOI)

10.1177/1077801208327482

Document Type

Article

Rights

© 2009 Sage Publications.