The New Hampshire Estuaries Project’s (NHEP) Strategic Communication Plan (SCP) facilitates the implementation of Action Plans related to public outreach and education (POE) and focuses resources on communication activities that strengthen the organization’s position in the resource management community. The plan begins with a situational audit that examines the history of the NHEP, its role in the natural resources management community and the target audiences identified in the NHEP Management Plan. Next, the SCP’s goals and objectives for the next three years are described. Finally, the SCP appendices include branding elements, program descriptions, Management Plan relevance to the SCP, and a draft of a survey to planning board members, conservation commissioners and regional planning commission staff.
New Hampshire Estuaries Project
Kellam, Dave, "NHEP Strategic Communication Plan, Kellam, D" (2004). PREP Publications. 227.