Title

Designing, implementing and evaluating a media campaign illustrating the bystander role

Abstract

Recent research found that training men and women to understand the role of bystanders in situations where violence against women (VAW) is occurring may reduce the incidence of VAW (Moynihan & Banyard, 2004). Therefore a public awareness campaign to increase understanding of the prosocial role of bystanders in reducing VAW was developed and implemented. The current article discusses the role of media campaigns in addressing public health issues and describes the initial development, implementation, and evaluation of a media campaign focused on the bystander role in reducing the incidence of VAW. Conclusions and future directions of this exploratory project are discussed.

Publication Date

10-2008

Journal Title

Journal of Prevention & Intervention in the Community

Publisher

Taylor & Francis

Digital Object Identifier (DOI)

10.1080/10852350802022308

Document Type

Article