This is information all business owners need if they wish to preserve their hard-won goodwill. It discusses, for example, the important differences between strong and weak marks for products and services, the value of state and federal registrations and the importance of searches (to avoid wasting money).
University of New Hampshire School of Law's Franklin Pierce Center for Intellectual Property
IP Basics: Trademarks and Business Goodwill, IP BASICS (UNH Law, Franklin Pierce Ctr. For Intellectual Prop., Concord, NH), Jan. 1, 2015.
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