Abstract

Place rebranding is gaining in popularity as cities and rural communities alike attempt to expand their revenue streams through innovative marketing strategies that seek to revitalize or create tourism destinations. These efforts tend to come about as part of an economic development strategy pursued by communities that have borne steep economic losses resulting from global economic restructuring and the decline in traditional manufacturing, agriculture, and natural-resource extraction. Author Michele Dillon explores the role of social capital in rural wealth generation by focusing on how it was used to advance place rebranding in Coos County in northern New Hampshire.

Publication Date

10-5-2011

Publisher

Durham, N.H. : Carsey Institute, University of New Hampshire

Document Type

Article

Rights

Copyright 2011. The Carsey Institute. These materials may be used for the purposes of research, teaching, and private study. For all other uses, contact the copyright holder.

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